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Thursday, 14 April 2011 10:07

AIB market continues to contract

Written by


Powerful integrated graphics to blame
The add-in-board graphics market is continuing its downward spiral, fuelled by increasingly powerful integrated graphics and new consumer trends.

Jon Peddie Research reports that 2010 shipments of discrete graphics dropped by three percent compared to 2009. Mind you, 2009 was a very bad year in terms of shipments, thanks to the economic downturn. However, the AIB market has not shown signs of recovery. Analysts attribute the decline to increasingly powerful and prolific integrated graphics. The negative trend will only be compounded by the advent of graphics enabled processors, such as DirectX enabled AMD Fusion and Intel Ivy Bridge parts.

Despite the concerns, AMD can still say in had a very good year. On a year-to-year basis, the company managed to increase its share by 12.6 percent, while Nvidia lost 6.2 percent. Nvidia managed to turn the tide in Q4 and it managed to increase its share by 3.6 percent.

Professional graphics did rather well. Although no major increase in shipments occurred, the market recovered much faster than expected.

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Comments  

 
+10 #1 nforce4max 2011-04-14 14:04
There are more factors than just this, is it me or professionals seams to be less than professional. The market is contracting and not sustaining growth not just because of the presence of more powerful IGPs and poor economy but the fact that people are not upgrading as they have done. Current gen cards didn't raise the bar as expected compared to last gen cards while having numerous issues such as broken opengl support to bad drivers. Then there is the hardware related issues such as very low grade manufacturing quality. Then another nail in this is the second hand market of used cards from the last few generations that still provide adequate performance in modern games and applications.
 
 
+9 #2 Exodite 2011-04-14 15:41
Why buy new graphics cards when the majority of games are designed for 5-6 year old hardware, aka. consoles.
 
 
+3 #3 The blue fox 2011-04-14 15:56
I have to agree with Nforce4max. There are a lot of other factors that are causing low sales of video card's. Such as higher prices. And the most older cards are just fine when it comes to gaming. And it's not the time of year when people upgrade there computers.
I also don't get how IGPS are affecting video card sales when they are aimed at different markets. Most desktops i see in stores have add-on video cards. Unless there cheap then they have on board GFX. But it's been like that for some time.
 
 
+1 #4 The blue fox 2011-04-14 16:04
Quoting Exodite:
Why buy new graphics cards when the majority of games are designed for 5-6 year old hardware, aka. consoles.

Yah. The old gaming rig i gave my mom has no problem running most "PC" games maxed out at 1080p. And it's just got two old 9800 GX2's
 
 
0 #5 hoohoo 2011-04-16 18:26
Good thing then that AMD is bringing increasingly powerful integrated graphics to market.

Question I have is this: is it possible to transfer data from the CPU to GPU in an AMD APU using registers btwn CPU & GPU, or is it only via the GPU's memory?

I've been looking at the AMD 14h model arch docs, it do not think this is possible, but the docs area tough read.
 

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