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Wednesday, 30 March 2011 07:20

Nvidia wanted higher price for GTX 590

Written by Fuad Abazovic


€650 / $699 is not enough for launch
A few sources have confirmed that Nvidia wanted to sell Geforce GTX 590 at a higher price.

The card launched at €650 including VAT in most larger European countries and in the US it sells for $699. Newegg for example ran out of these cards and we failed to find any of them in a few top US shops that usually use as reference. Let us if you know if you can get one in any US shops.

The fact that stopped Nvidia's sales force to overprice an already overpriced product was that Radeon HD 6990 offers very similar performance, and costs much less than €650 in Euroland. The Radeon HD 6990 currently sells for €100 less, or some €550 in Europe, while US prices start at $709. Since Nvidia knew from day one that they won’t have many of these cards, the sales machine wanted to make some money and wanted to go even higher than $699 / €650 for vanilla cards.

Some voice of the reason convinced Nvidia that enough is enough and that limits are good especially when your fancy part performs very close to the competition. That’s how they ended with 650 euro and 699 dollar launch price. The final price was naturally set days before the launch as Nvidia didn’t want to give ATI any time to react with an HD 6990 price adjustment.

Just when we finished these lines we saw that Nvidia dropped the price to €603, here. Competition is a nasty thing.
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Comments  

 
+16 #1 Blacky 2011-03-30 07:45
I like Nvidia products but I hate their pricing.
 
 
-5 #2 tekken 2011-03-30 08:10
Quote:
Some voice of the reason convinced Nvidia that enough is enough...



It's bad enough that the article is a work of pure speculation (after the fact no less) with absolutely nothing in terms of proof or even validation via proper sourcing. All tied up with such a childish writing style, come on...
 
 
0 #3 jon 2011-03-30 08:19
How much could a single 40nm GF110 wafer actually cost? Nvidia already killed my wallet for buying the EVGA GeForce GTX 590 Quad-SLI Bundle Pack for $1560 USD on launch-day.

I saved my extra cash in a rainy-day fund for seven solid months in anticipation of dual-GF110 GPUs and still underestimated the price of these cards by a couple hundred dollars. And to hear that they wanted more..

Regardless, a GPU enthusiast must do what is necessary.
 
 
+30 #4 The_Wolf88 2011-03-30 09:34
Who cares if they raise 590 price people will go with 6990 very simple !!

Only the idiots will but 590 with price higher than 6990 !
 
 
+16 #5 Boomstick777 2011-03-30 10:48
They should make a product that beats competition and doesn't explode if they want to price it higher.

Hitler reacts to GTX 590

http://www.youtube.com/watch?v=QFqxn804Vmk
 
 
-10 #6 OperativeX 2011-03-30 11:25
I am quite pleased Nvidia were not allowed to rip us off.

I've tried AMD cards and Nvidia cards alike over the years. But i always found Nvidia to have better frame rates in games and have smoother scaling with SLI vs CF.

I just hated their pricing. Well this time they fell short of a landslide victory and now we are seeing a fair trade-off.
 
 
+6 #7 jonelsorel 2011-03-30 11:47
LOL @ title. I guess you should've strive to make a better product than your competition, then, nVidia.
 
 
+3 #8 jonelsorel 2011-03-30 11:58
Quoting OperativeX:
I am quite pleased Nvidia were not allowed to rip us off.


Not allowed by whom?! THEY wanted to price it higher, but given the performance comparison with the competition they reduced the price to what they think will give good sales numbers.

Too high a price + no availability = marketing fiasco. Their first quarter earnings will be mighty interesting to check out.
 
 
+2 #9 thomasg 2011-03-30 18:27
Quoting Boomstick777:
They should make a product that beats competition and doesn't explode if they want to price it higher.

Hitler reacts to GTX 590

http://www.youtube.com/watch?v=QFqxn804Vmk

haha awesome video
 
 
+1 #10 Bl0bb3r 2011-03-30 19:16
So the Chinese leaked price was real, but nvidia decided to drop it since it wasn't justified.

Interesting that this comes from Fuad.

yes Fuad, Competition, aka AMD (or better yet ATI division) is a nasty thing. Let's hope they keep up the fighting cause I want my ASUS 6970 DirectCU II even cheaper.
 

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