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Wednesday, 05 January 2011 10:00

Netflix to get a button

Written by David Stellmack
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Manufacturers to include it on remotes
Many new products will add a new button to their remote and this is none other than a “Netflix” button. In a very surprising announcement, Netflix has stuck a deal with a number of manufacturers, including Panasonic, Samsung, Sharp, Sony, Toshiba, Haier, Memorex, Iomega, Boxee, and Roku, to include a new Netflix button that will take users directly to the Netflix streaming client that is included on their devices.

The move will certainly increase visibility and continue to drive additional growth for the streaming provider. Netflix has recently moved to offer a streaming-only plan and this is said to be already quite popular; this move is the next step for the company in their battle to dominate the video streaming arena.

The company says that already 250 released devices have the ability to take advantage of Netflix streaming, and the numbers will continue to grow. The new Netflix button and its convenience of use will make Netflix a household name and should help fuel growth. We think it is just smart marketing and an excellent move by Netflix; and it is going to help shut down potential competitors as buyers continue to look for Netflix streaming support.


David Stellmack

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