The UK suggested retail price is £225 incl VAT for Radeon HD 6950 and £279 incl VAT for Radeon HD 6970. UK chaps will get the cards at 6.00 AM due the time zone differences. California and the rest of Pacific time zone will get the card on December 14th at 9.00 PM, while east coast New York gets it December 15th at 00.00 AM.
This is a surprising move as the prices are much lower than anyone had expected. For comparison, the Geforce GTX 570 sells for at least 340 euro, while the cheapest Geforce GTX 580 on the EU market sells for 480 euro, and in most cases for well over €500.
We heard that €360 for 6970 and €320 for 6950 was the plan before, but obviously it got canned. One can only hope that AMD can make money with such low prices, but as end users we should simply be thrilled for getting great graphics cards at such low prices.
The prices are excellent and even if the cards ends up somewhat slower than the GTX 580 and GTX 570, they will definitely be very attractive due to competitive pricing.
Kudos to AMD for the price, the fight is on.