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Friday, 03 December 2010 10:55

No yearly GTA or Red Dead offerings

Written by David Stellmack
rockstar

Rockstar to focus on quality for better sales
Don’t look for developer Rockstar to be forced to have to produce yearly Grand Theft Auto or Read Dead Redemption offerings. Instead, Take-Two chairmen Strauss Zelnick says that they will continue to focus on quality offerings to prevent burning their customers out on these big franchises.

The decision comes as many companies are struggling with the sales of yearly franchise offerings which are starting to be rejected by consumers, and publishers are starting to feel it when they total the sales numbers.

A number of titles have suffered after becoming yearly offerings, and even sports titles that didn’t seem to be affected by yearly updated offerings also seem to be feeling pinched. While publishers believe that there a number of reasons, it seems that burnout on a franchise as well as cost are two of the biggest factors contributing to the slower and reduced sales of yearly title offerings.

Last modified on Friday, 03 December 2010 11:06
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Comments  

 
+8 #1 Harry Lloyd 2010-12-03 13:59
Thank God for that!

Why do they make the best games? Because they take their time.


Hopefully there won't be another Red Dead on the 360, and I actually wouldn't want another GTA (especially San Andreas, the 360 is way too underpowered for such a game, as is the PS3) if the next generation was to come in 2012.
The next GTA should be a starter title for next-gen consoles, just imagine the sales numbers.
 
 
+8 #2 loadwick 2010-12-03 16:03
Ah Men to that!

The gaming industry is desperate for new hardware, games graphics haven't really improved in the last 3 years. Sure they look a little more polished but if you have played GTA 4 on a really high end PC you will know exactly what i mean.

If anyone can put pressure on Sony and Microsoft to pull their fingers out and get working it is Rockstar!
 
 
-8 #3 Jermelescu 2010-12-03 17:12
Quoting Harry Lloyd:
Thank God for that!

Why do they make the best games? Because they take their time.


Hopefully there won't be another Red Dead on the 360, and I actually wouldn't want another GTA (especially San Andreas, the 360 is way too underpowered for such a game, as is the PS3) if the next generation was to come in 2012.
The next GTA should be a starter title for next-gen consoles, just imagine the sales numbers.


Blizzard's games = BEST
 
 
+5 #4 snowboarder8156 2010-12-03 17:29
Finally a company who values its customers!!

Quality over quantity
 

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