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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 16 November 2010 10:02

AMD VP Bergman goes after Intel graphics

Written by Fuad Abazovic
amd
Good enough graphics
Rick Bergman, AMD Senior vice president in charge of the graphics group got cocky. He is not afraid to call out Intel and he pulled out trademarked Jen Hsun Huang move known as “Intel rant."

He told his investors that Intel’s "good enough graphics" strategy is not going to fly. Bergman believes that people want the best and he compared Intel’s good enough graphics with a man looking for a good enough lady. He implied that most people won’t dare and tell their better half „honey you are good enough“. At least seven people who report to Bergman though that this is funny.   

In the real world most of people only use Facebook, Office applications, media player and browser and for all these application graphics are not crucial. Casual gamers are playing Farmville or other titles that require a S3 Virge 4MB graphics card, the best of 1996, while people who play Call of Duty and other proper games won’t go for anything integrated, as they need better graphics.

Ontario dual-core and Zacate, single core Fusion APUs should provide just enough computing power for entry level users, but AMD will have hard time convincing people to go for its solution as Intel's lowest end Celeron offers enough computing power for people who are playing with Twitter, Facebook and browser, they can even watch HD movies, all on Intel integrated graphics.

Both Zacate and Ontario will have much better graphics than Sandy Bridge, but remember there will be quite inexpensive parts based on Sandy Bridge, and Sandy Bridge graphics should be good enough for most end users. By the time AMD ships Llano in volume, Intel will be at dawn of launching Ivy Bridge, a Fusion CPU that has two times better graphics core than Sandy Bridge. It will be tough for AMD to score a huge marketshare win.

Last modified on Tuesday, 16 November 2010 10:24
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Comments  

 
-7 #1 guideX 2010-11-16 10:45
Ivy Bridge? FUSION? What?
 
 
+20 #2 Shurik_tambourine 2010-11-16 10:55
Though this may not be related to this topic, but Intel is now using Madagascar penguins to advertise its processors. I simply cannot believe it, who are they trying to target? maybe Intel integrated graphics work exceptionally well with cartoons (cough) :-*
 
 
-61 #3 Tr0y 2010-11-16 11:14
Quoting Shurik_tambouri ne:
Though this may not be related to this topic, but Intel is now using Madagascar penguins to advertise its processors. I simply cannot believe it, who are they trying to target? maybe Intel integrated graphics work exceptionally well with cartoons (cough) :-*




AMD should use a three-toed sloth. Because their CPU's are slow as hell. And their upcoming Fusion APU'S use a DOWNCLOCKED graphics core with only 80(!!) shaders. Come on, AMD! WTF!?!?! :eek:
 
 
+33 #4 AndreiD 2010-11-16 11:54
Quoting Tr0y:
AMD should use a three-toed sloth. Because their CPU's are slow as hell. And their upcoming Fusion APU'S use a DOWNCLOCKED graphics core with only 80(!!) shaders. Come on, AMD! WTF!?!?! :eek:


Yeah, it's called great power/performance ratio.
 
 
+22 #5 johndgr 2010-11-16 12:05
You do need more than just good enough graphics. The OS needs a good gpu today, flash needs a good gpu today, all browsers tomorrow are going to need a much better than good enough gpu because they are going to use that gpu. What you don't need is a much more that good enough cpu and that's because the slowest dual core cpu today is more than just good enough already.

What AMD is going to offer is a much more balanced option to the consumer. A more than good enough cpu with a more than good enough gpu. What Intel is offering is a much better than good enough cpu with good enough graphics.
 
 
+31 #6 leftiszi 2010-11-16 13:31
I beg to differ.

Intel's GPUs are absolutely great....for PACMAN! :lol:
 
 
+14 #7 PHiZiK 2010-11-16 13:48
Ahhh "S3 Virge 4MB graphics card" those were the days.. :cry:
 
 
+13 #8 TheDude 2010-11-16 16:09
Quoting Tr0y:
Quoting Shurik_tambouri ne:
Though this may not be related to this topic, but Intel is now using Madagascar penguins to advertise its processors. I simply cannot believe it, who are they trying to target? maybe Intel integrated graphics work exceptionally well with cartoons (cough) :-*




AMD should use a three-toed sloth. Because their CPU's are slow as hell. And their upcoming Fusion APU'S use a DOWNCLOCKED graphics core with only 80(!!) shaders. Come on, AMD! WTF!?!?! :eek:


I just smelled a fart, oh wait it was just Tr0y and his/her "Bonehead" comments again. Do us a favor and chew on some breath mints.
 
 
+8 #9 Supercrit 2010-11-16 16:52
Quote:
Casual gamers are playing Farmville or other titles that require a S3 Virge 4MB graphics card, the best of 1996,


Yeah sure, I bet you can't even write down and post your utter rubbish on this site with that S3 Virge, let alone displaying websites properly.
 
 
+12 #10 Haberlandt 2010-11-16 17:22
Quoting Tr0y:
AMD should use a three-toed sloth. Because their CPU's are slow as hell.



Get out of your f***ing basement Tr0y. Seriously.

Edit: I mean... your mother's basement.
 

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