AMD is reportedly reviewing its £35 million integrated advertising account in the EMEA region.
According to campaignlive.co.uk, the chipmaker has already contacted several agencies asking for submissions to become AMD's lead marketing agency in the region.
AMD has made major overhauls in its marketing arrangements over the past five years and it has already changed several agencies.
The review should place a new emphasis on emerging market segments, such as tablets, and it would consolidate AMD's marketing strategies which have been largely low key compared to rival Intel.
More here.
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£35 million account
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