Featured Articles

Intel takes credit for three-way 4K gaming

Intel takes credit for three-way 4K gaming

All of a sudden Intel is talking about desktop gaming like there is no tomorrow and it is pushing it. The…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 27 August 2010 12:52

Harmonix's PR agency settles with US FTC

Written by Nedim Hadzic
y_lawbookhammer

Employees wrote reviews on iTunes App Store
Reverb Communications, the PR agency that works with Harmonix, MTV, CDV and 505 Games, has settled US FTC’s charges which charged the company of unfairly promoting their clients’ products. Apparently, Reverb Communications’ employees have been submitting favorable reviews on the iTunes App store between November 2008 and May 2009, posing as regular Joe customers.

This has angered the FTC, which is now trying to marry words like “advertising” and “truth “ and make the general public feel like these two go hand in hand.  FTC’s Mary Engle said how basically all companies need to “by long-held principles of truth in advertising,". We’re not sure who quite upheld them all this while because it seems to have done a pretty lousy job so far.

Reverb’s Casey Lynch, however, told Kotaku how the entire ordeal “severely impacted” the company and the settlement was in their best interest. This indeed seems to be the best way as spending a small fortune on lawyers isn’t quite a fun thing, and besides the FTC says how “The consent agreement is for settlement purposes only and does not constitute admission by the respondents of a law violation.”

More here.


Last modified on Friday, 27 August 2010 16:40

Nedim Hadzic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments