Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 27 August 2010 12:52

Harmonix's PR agency settles with US FTC

Written by Nedim Hadzic
y_lawbookhammer

Employees wrote reviews on iTunes App Store
Reverb Communications, the PR agency that works with Harmonix, MTV, CDV and 505 Games, has settled US FTC’s charges which charged the company of unfairly promoting their clients’ products. Apparently, Reverb Communications’ employees have been submitting favorable reviews on the iTunes App store between November 2008 and May 2009, posing as regular Joe customers.

This has angered the FTC, which is now trying to marry words like “advertising” and “truth “ and make the general public feel like these two go hand in hand.  FTC’s Mary Engle said how basically all companies need to “by long-held principles of truth in advertising,". We’re not sure who quite upheld them all this while because it seems to have done a pretty lousy job so far.

Reverb’s Casey Lynch, however, told Kotaku how the entire ordeal “severely impacted” the company and the settlement was in their best interest. This indeed seems to be the best way as spending a small fortune on lawyers isn’t quite a fun thing, and besides the FTC says how “The consent agreement is for settlement purposes only and does not constitute admission by the respondents of a law violation.”

More here.


Last modified on Friday, 27 August 2010 16:40

Nedim Hadzic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments