Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 18 August 2010 08:21

9800 Torch sales flat

Written by David Stellmack


Blackberry slider could be a failure
RIM is said to be scratching their heads over the flat sales of the recently released Blackberry 9800 Torch. Sales have been disappointing, to say the least, with our sources confirming that the new slider form factor has apparently struggled to move only a reported 150,000 units in the first three days of release.

While 150,000 units isn’t anything to sneeze at, it isn’t the splash that RIM was expecting with the launch of their first Blackberry OS 6 model. RIM might not have bet the farm on the Torch 9800, but for sure the sales numbers are disappointing. The big question is, what does RIM do now amid price cuts that have already seen the Torch 9800 drop to $199 with a two-year contract?

Reviews of the Torch 9800 were rather uninspired, as were reviewers commenting that really the Torch 9800 didn’t live up to the hype that RIM suggested. When reviews compare the 9800 to the iPhone or even some of the latest Android models, the 624MHz processor and 480x360 pixel display just don’t cut it. Still, it is a significant step forward for RIM in both the OS and design with the first unit that offers much more media and social networking support than seen in previous BlackBerry models.

It is likely that enterprise BlackBerry shops will be drawn to the 9800, but that will take time to start to move more units; RIM was targeting a higher rate of sales in the personal space area with the 9800 and it seems that that it isn’t happening currently. While 150,000 units sold is not awful, it was not the reception that RIM was hoping for, which suggests that they will have to return to the drawing board; but while they are working on a new model, additional sales will be lost to competitors.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments