Featured Articles

Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 25 June 2010 08:56

Chevrolet to advertise using Kinect

Written by David Stellmack


Will work with Microsoft to promote Volt
Microsoft will be teaming up with car maker Chevrolet in an effort to increase the awareness of both the new electric car called the Volt and Microsoft’s new Kinect for the Xbox 360. The cross-promotion will start later this fall.

Chevy dealers who are part of the promotion will have showrooms equipped with a special Kinect display that will allow consumers to get a firsthand look at Kinect for Xbox 360 and the new game, Joyride, ahead of actual release. After its official release Microsoft will make public an advertisement on the dashboard which will allow players to download their own Volt vehicle which they can then drive in Joyride on their Kinect-equipped consoles at home.

Of course, a number of other possibilities could also be in store. Microsoft and Chevrolet will be trying many different things to cross-promote each other’s products. This could be interesting, as depending on consumer reaction it might be one of many new ways for advertisers to start being more interactive in reaching today’s high tech consumers.

Microsoft is no stranger to these types of promotions with car companies, as they have teamed up with a number of car makers in a variety of promotions previously, including the Yaris game download promotion as well as special car maker downloads for Forza, for example.

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments