Microsoft will be teaming up with car maker Chevrolet in an effort to increase the awareness of both the new electric car called the Volt and Microsoft’s new Kinect for the Xbox 360. The cross-promotion will start later this fall.
Chevy dealers who are part of the promotion will have showrooms equipped with a special Kinect display that will allow consumers to get a firsthand look at Kinect for Xbox 360 and the new game, Joyride, ahead of actual release. After its official release Microsoft will make public an advertisement on the dashboard which will allow players to download their own Volt vehicle which they can then drive in Joyride on their Kinect-equipped consoles at home.
Of course, a number of other possibilities could also be in store. Microsoft and Chevrolet will be trying many different things to cross-promote each other’s products. This could be interesting, as depending on consumer reaction it might be one of many new ways for advertisers to start being more interactive in reaching today’s high tech consumers.
Microsoft is no stranger to these types of promotions with car companies, as they have teamed up with a number of car makers in a variety of promotions previously, including the Yaris game download promotion as well as special car maker downloads for Forza, for example.
Will work with Microsoft to promote Volt
David Stellmack
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