Software giant Microsoft claims that it is just as good at search as Google and now it is time to find ways to persuade people to switch.
Yusuf Mehdi, Microsoft's senior vice-president of online told The Times in an interview that Redmond had caught up with Google. He said that the two search engines were indistinguishable for most people. However that is not a reason to switch.
Lately Microsoft has been introducing new services to Bing users in a big to get them to change their minds about Google. Bing users looking for music can stream full versions of songs within the search window with links to buy from iTunes, Amazon MP3 and Microsoft's Zune stores. There's also a TV guide that pulls your location for cable schedules and a bevy of social network integration with movie listings.
Mehdi said that Microsoft had a lot of work to do as it was not as if “people wake up in the morning, and say, 'Dang, I wish I had another search engine.”