To hit Best Buy stores in January
Dell has been looking to grow what it is now calling its “Direct-to-consumer” business by adding Best Buy to the list of retail outlets that will start selling Dell systems.
Previously, the only way to buy a Dell has been to place the order and wait, but Dell feels that more consumers are insisting on being able to touch and examine computers prior to buying them. Thus, the launch of this concept.
Best Buy will be focused on selling pre-configured “Direct-to-consumer” XPS and Inspiron Notebooks and desktop systems. Best Buy will join Wal-Mart and Staples, which have already been selling Dell models in many of their stores primarily targeting small business owners.
Best Buy systems will be targeted at consumers who are looking for a computer able to handle gaming, music, and digital photography.
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David Stellmack
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