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Thursday, 13 November 2008 10:15

EA jumps on Wii Fit band wagon

Written by Nick Farell

Image

Gold in those exercises


Game maker
Electronic Arts  is following in the footsteps of Nintendo's popular "Wii Fit," and creating fitness software targeted mostly at women.

EA Sports Active will run on the Nintendo Wii console and aims to complement Nintendo's "Wii Fit." Peter Moore, president of EA Sports, said the first game will be called "Kickstart Fitness," and will launch in March.

Moore, a former physical-education teacher, said EA's sports software will run people through an exercise routine with a more Western approach than the Japanese company's product.

"Wii Fit" includes activities like running, skiing as well as yoga, and it emphasizes balance as well as fitness. EA's game will include exercises like running and lunges, as well as simulations of sports such as tennis.

More here.


Last modified on Friday, 14 November 2008 04:43
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