Electronic Arts is following in the footsteps of Nintendo's popular "Wii Fit," and creating fitness software targeted mostly at women.
EA Sports Active will run on the Nintendo Wii console and aims to complement Nintendo's "Wii Fit." Peter Moore, president of EA Sports, said the first game will be called "Kickstart Fitness," and will launch in March.
Moore, a former physical-education teacher, said EA's sports software will run people through an exercise routine with a more Western approach than the Japanese company's product.
"Wii Fit" includes activities like running, skiing as well as yoga, and it emphasizes balance as well as fitness. EA's game will include exercises like running and lunges, as well as simulations of sports such as tennis.