Published in Games
Microsoft makes bid for Japanese game market
Like banging its head on a brick wall
Microsoft has for years been trying to get a toe hold into the Japanese game market with its Xbox 360.
Generally. the Japanese have been laughing; although lately, the console has started to have a tiny impact on the market. Now Microsoft has announced that it is releasing games developed by top Japanese designers for its Xbox 360 console.
John Schappert, Microsoft corporate vice president of interactive entertainment LIVE, software and services business said that the Xbox 360 is the platform best equipped to help Japanese publishers succeed on a global basis. Works from Japanese companies that have produced blockbusters in the past, such as Square Enix and Bandai Namco, are in the works for Xbox 360 for Christmas.
Recent price cuts the Redmond, Washington-based company announced make Xbox 360 a good deal, he said. In Japan, the cheapest of three models, Xbox 360 Arcade, is now priced at $198, down nearly 30 percent from $278. This makes it the cheapest of next-generation consoles in Japan. Microsoft also slashed the prices on its higher-end models.
Nintendo's Wii costs $250, while Sony's PlayStation 3 sold in Japan is priced at about $400.