Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 17 October 2007 12:48

Film Executives Fuming over Halo 3 release

Written by David Stellmack

Image

Claim video game is hurting film earnings


Halo 3
grossed US$170 million in first day sales and that revenue has grown to more than $300 million as of early October. Movie box office sales in North America are a sharp contrast to these numbers, however, and Master Chief of Halo 3 is taking the heat for the box office numbers decline.

Total industry film ticket sales were reported at $80 million for weekend of October 5th, which is a decrease of more than 27 percent from the same period last year, and according to research reports this is the film industry’s worst weekend ticket sales period since 1999.  Many film executives are carping over the disappointing box office results and are blaming Halo 3 for the poor turnout.

Microsoft, however, was more than pleased with Halo 3 sales and with the lack of box office turnout.  According to one of Halo 3’s Product Manager at Microsoft, the popularity of Halo 3 was expected and gaming has become so popular that it is now capable of competing with films:  "We marketed it like a film and now we're just as big or bigger than film."

Read more here.

Last modified on Wednesday, 17 October 2007 14:09
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments