Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 17 October 2007 12:48

Film Executives Fuming over Halo 3 release

Written by David Stellmack

Image

Claim video game is hurting film earnings


Halo 3
grossed US$170 million in first day sales and that revenue has grown to more than $300 million as of early October. Movie box office sales in North America are a sharp contrast to these numbers, however, and Master Chief of Halo 3 is taking the heat for the box office numbers decline.

Total industry film ticket sales were reported at $80 million for weekend of October 5th, which is a decrease of more than 27 percent from the same period last year, and according to research reports this is the film industry’s worst weekend ticket sales period since 1999.  Many film executives are carping over the disappointing box office results and are blaming Halo 3 for the poor turnout.

Microsoft, however, was more than pleased with Halo 3 sales and with the lack of box office turnout.  According to one of Halo 3’s Product Manager at Microsoft, the popularity of Halo 3 was expected and gaming has become so popular that it is now capable of competing with films:  "We marketed it like a film and now we're just as big or bigger than film."

Read more here.

Last modified on Wednesday, 17 October 2007 14:09
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments