In an indication of how tough Apple will find the phone market, Taiwanese company HTC has released a rival.
The TouchFLO has similar multi-touch technology to the iPhone which can respond to the sweep of a finger across the screen, and can distinguish between finger and stylus input.
It means you can use your fingers to read documents and messages, aswell as browse web pages and your contacts list.
The phone runs on Windows Mobile 6 Professional and has some enhancements and a bundle of useful software (something lacking in the iPhone).
The HTC Touch will be available in the UK starting June 5.