Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 27 March 2007 20:52

Asus is not completely out of Gigabyte

Written by Fuad Abazovic

ImageImage

Just doesn't like the brand
 

Asus decided to pull of the Gigabyte Union brand. That is what we heard from very resourceful sources. The source confirmed that there have been some troubles in this marriage of convenience but that it doesn’t mean the final divorce. The deal, it seems, is still on.  

 
Asus had problems with Gigabyte Union brand as the top brand for the whole company. Brand managers had troubles to make any sense where and how you can position Asrock, Gigabyte and Asus brands. You can probably use them in budget, mainstream and premium markets, but who fits where.

 
The whole argument is about who is more important and stronger, Gigabyte or Asus. Who has a better brand? We believe that there will be a solution for the problem, but Gigabyte Union will most certainly not be the only brand for the whole new company.

 
We will have to wait and see, but we can not imagine that the Asus brand will just be forgotten.

Last modified on Thursday, 29 March 2007 16:26
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments