Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 27 March 2007 20:52

Asus is not completely out of Gigabyte

Written by Fuad Abazovic

ImageImage

Just doesn't like the brand
 

Asus decided to pull of the Gigabyte Union brand. That is what we heard from very resourceful sources. The source confirmed that there have been some troubles in this marriage of convenience but that it doesn’t mean the final divorce. The deal, it seems, is still on.  

 
Asus had problems with Gigabyte Union brand as the top brand for the whole company. Brand managers had troubles to make any sense where and how you can position Asrock, Gigabyte and Asus brands. You can probably use them in budget, mainstream and premium markets, but who fits where.

 
The whole argument is about who is more important and stronger, Gigabyte or Asus. Who has a better brand? We believe that there will be a solution for the problem, but Gigabyte Union will most certainly not be the only brand for the whole new company.

 
We will have to wait and see, but we can not imagine that the Asus brand will just be forgotten.

Last modified on Thursday, 29 March 2007 16:26
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments