Aggressive pricing pays dividends
Last modified on Tuesday, 26 January 2010 13:10
According to IDC researchers, AMD has done a rather good job in 2009
and managed to steal back part of its lost market share from Intel.
AMD's share has been shrinking for several quarters, due to a lack of
competitive products, but it seems new processors offered at tempting
prices managed to rekindle interest.
IDC reports x86 processor demand grew by record levels in Q4 2009, as
shipments jumped by 31.1 percent sequentially. During the same quarter,
AMD managed to recover some of its lost share. Intel's market share was
80.5 percent, while AMD managed to grab 19.4 percent. In Q4 2008, AMD
shipped 17.7 percent of processors worldwide, so 19.4 percent marks a
rather healthy recovery.
The IDC attributes AMD's comeback to aggressive pricing and a drop in
demand for Intel's Atom processors in Q1 2009. It's also worth noting
AMD managed to introduce several competitive products in 2009. While
the new CPUs could not match Intel's high end Core i7 products, they
offered good value for money in the mainstream and entry level markets.
AMD's mobile processor market share also jumped from 10.2 to 12.7
percent during 2009. Although AMD introduced several new mobile
processors, the effort was nowhere near to come close to Intel, which
successfully introduced its CULV series, and more recently new