Industry-leading professional
analysts from iSuppli have recently been able to predict that LED-backlit LCD
HDTV shipments will increase in the year 2010 by a margin of about eight times the
current shipment numbers. To quote specifics, shipments for 40-inch and larger
models are expected to exponentially rise from 2.5 million units in 2009 to
18.8 million units in 2010.
There are various reasons for the cause of such a radical improvement
in global LED-backlit television supplies. Many sources refer to the increase
in commitments among various HDTV manufacturers as the primary cause, while
others insist that it was a result of simple consumer demand and awareness of eco-friendly
home appliances and power saving tips for the recession. It seems most likely
that a fusion of these predictions is the most likely cause, and regardless of the
increase in momentum, this is exactly the news that EnergyStar wants to hear.
"Panel makers have been investing heavily in LED
chipmakers or have been developing their own internal technologies in order to
take advantage of what they believe LED-backlit LCD TVs bring to the table:
differentiation, innovation, low power consumption and, of course, the
potential to reap the benefits of higher revenues," said Riddhi Patel,
principal analyst for TV systems at iSuppli.
iSuppli forecasts that global shipments LED-backlit
LCD-TV 40-inches and larger in size will expand to 112.1 million units by
2013, rising at a whopping Compound Annual Growth Rate (CAGR) of 405 percent
from a mere 34,000 units in 2008. While this may be great news for
environmentalists, there are still several challenges preventing mass consumer
adoption at this point. For instance, short LED lifetimes and thermal issues
have always remained open for debate, while other factors include a fragmented
supply chain and inadequate component supply. Finally, there is the fact that
LED-backlit LCDs are still priced far higher than CCFL-based LCDs.
While the eventual economic balance between consumers and
producers for LED-backlit consumption remains to be seen, there is always the
possibility of government intervention. iSuppli predicts that stringent
government policies are continually pushing HDTV manufacturers to adopt
environmentally-friendly backlighting technologies that consume less
electricity. This is the most widely accepted cause for momentum in the market,
but it is always important to realize that technology cost must go down in
order for government policy to remain effective. Nevertheless, we are looking
forward to seeing the latest and greatest LED-backlit LCD HDTV solutions at CES
2010 in one week’s time.