vs.
Our 3G coverage is not spotting
Verizon has been taking the Michael in a series of
adverts about its rival AT&T's legendary spotty 3G coverage.
Using the iPhone's motto “there is an app for that” and
replacing it with the phrase “there is a map for that” the adverts have been
showing a map of where you can't get 3G coverage. It makes AT&T and iPhone users look like idiots
because it appears that you can't get broadband hardly anywhere in the US.
AT&T is now suing Verizon over the commercial saying
that the latest advertising campaign falsely suggests AT&T customers have
coverage gaps. It thinks that Verizon is implying that users cannot use
their Jesus phones outside those 3G areas at all.
The advert should also show AT&T's 2G coverage which
is extensive, AT&T claims. True 2G coverage turns the iPhone into something
so slow that it could be beaten in a race by an asthmatic snail with a heavy
load of shopping, but that is not the point the phone will still connect to
something.
Verizon has already modified their commercial, removing
the phrase "out of touch" and adding in "Voice and data services
available outside of 3G areas." AT&T is now trying to have the
commercial stopped.