A bit sexist
Fizzy black stuff maker Pepsi pulled an iPhone
application designed to help virgin iPhone users get a date with a girl.
Dubbed "AMP UP Before You Score" the
application provided pick-up lines and other charming tools to seduce a "wide"
variety of female stereotypes. You would pick the stereotypes closest to your date – the
geek, the cougar, the athlete and the women's studies major and the
gadget will give you tips. It also has a "Brag" feature
which encourages users to "include the name, date, and whatever details you
remember" about successful or failed dates. (Why do I get the feeling that this feature was never actually used? sub.ed.)
Pepsi announced today that it will remove the application
after it received heated criticism for stereotyping women,
according to the Associated Press. Looking at the answers that the phone
gave they are not so much sexist as really really pants. Anyone who
suggests them would be ranked slightly below something their date
stepped in on the way to the restaurant.
PepsiCo, however, reportedly said in a statement that
discontinuing the application was the "most appropriate course of
action" after "listening to a variety of audiences."