This includes the new flagship-tier mobile processor design, with a claimed 22 percent improvement in performance over the A73. ARM has also released the mid-range power efficient Cortex-A55, and the Mali-G72 graphics processor, which also comes with a 25 percent improvement in efficiency compared to the earlier G71.

Most of the efficiency improvements are predictable, but these chips come with components to tackle AI and machine learning. There are also a few tweaks to improve performance in the power-hungry tasks of augmented and virtual reality.

The new Cortex-A75 and A55 are ARM's first Dynamiq CPUs. For those who came in late, Dynamiq is the branding chosen to describe a much more flexible set of design options.

ARM used to allow designs that paired a cluster of big CPUs (from its A7x class) and a matched number of smaller CPUs (from the A5x series). This design makes it possible to spec a single, mixed-up cluster composed of both big and little CPUs, to a maximum of eight.

If they wanted, chip makers can now have seven small A55 cores and a single big A75 one. Such a spec would give a mix of long battery life, cost efficiency, and a high ceiling of single-threaded performance.

ARM marketing chief John Ronco said that there would be a 50x improvement in AI performance over the next three to five years thanks to better architecture, micro-architecture, and software optimisations.

The Cortex-A75 makes double-figure performance improvements across the board, with ARM claiming it’s on average 22 percent better than the A73, with 16 percent higher memory throughput, and a 34 percent improvement in its Geekbench score.

Single-threaded performance, according to Ronco, is up by 20 percent, purely by improving the instructions-per-clock efficiency. The A75 chip is 2.5x the size of the A55, and its intended uses are for infrastructure, automotive, and rich mobile applications. Yes, that means VR, AR, and high-fidelity games, the latter of which ARM’s research has shown have been rapidly increasing in popularity.

The A75 gives chips a larger power envelope, scaling up to 2W of power consumption, to 30 percent of extra performance on larger-screen devices.

All this is probably because of the Windows on ARM reboot which should appear later this year.

The new Mali GPU, has 32 shader cores, 25 percent higher energy efficiency, and a 20 percent better performance density (aka performance per mm² of space). ARM claims it is 17 percent better than the G71 in ML benchmarks.