You have to love Qualcomm’s outspoken veep and CMO Anand Chandrasekher. A few weeks ago he blasted Samsung and MediaTek, calling 8-core ARM chips “dumb” and insisting that Qualcomm engineers won’t do 8-cores since they don’t do dumb things.

Now he’s back and he is going after Apple.

In a recent interview he said Apple’s A7 generated plenty of noise thanks to its 64-bit support, which isn’t very relevant in smartphones and tablets as it allows more memory addressability. It allows more memory than 4GB, yet the iPhone 5S has 1GB.

“I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that,” he said.

Chandrasekher said Qualcomm would eventually do a 64-bit chip of its own, when the time is right and then the “OS guys” say they actually want it, reports PC World. It’s not just an Apple bash – Samsung said it is working on 64-bit consumer chips as well.

Needless to say, 64-bit ARM chips are the future, but they for the time being they make a lot more sense in the server space, as that’s where superior memory addressability can be put to good use.