Published in AI
New iPad priced in Europe
Starting at €475, iPad 2 now €389
European retailers have started listing the new iPad and the prices are well within expectations.
The entry level 16GB WiFi version is listed at €475 in Germany, while the 32GB model is priced at €100 more, or €575. The 64GB model costs €675, so it turns out that 48GB of flash still cost €200 in the Apple universe.
As for the 4G models, the 16GB unit is listed at €595, while the 32GB and 64GB models will sell for €100 and €200 more respectively.
The iPad 2 also got a well deserved price cut and it is now selling for €379, down from €429. A year ago, after it was introduced, we said that Apple’s original iPad was one of the company’s few products to offer good value for money, thanks to a similar price cut.
The same is now true of the iPad 2, which costs roughly as much as high-end Android tablets, even less than some models. The iPad 2 16GB, sans 3G, now costs as much as similarly spec’d Asus Transformer TF101, Acer’s Iconia Tab A500, Motorola’s Xoom 2 or Lenovo’s K1 tablets. If €379 is still too much for you, this is also a good time to pick up a used iPad 2 on eBay.
It is not every day that we see Apple offering value for money on par with the competition, but we believe it has a lot more to do with Android tablet makers than Apple itself.