The cunning plan to get rid of the Samsung Logo was first tried in Japan last year. The idea is to strengthen its Galaxy brand and to build smartphone businesses that correspond to consumers’ characteristics in specific countries.
There will be a logo on top of product’s front side for western countries such as the US, England, Spain and others, but Samsung Electronics got rid of its logo on front side of products in South Korea, Japan, and China and leave the logo only on the back.
Samsung has been using the same strategy for its wearable and inexpensive products such as Galaxy A8, Galaxy Active Neo, Gear S2 and others. It appears to have worked its last year first quarter shares which were 5.2 per cent before Samsung Electronics killed the logo and shot up to 12.0 per cent in second quarter after its products were released in April. This happened while overall markets decreased from 6.97 million phones to 6.08 million phones.
Apparently the logo is seen as messing up the design, although Asian dislike of South Korean products might also have something to do with it.
Apple also does not put its logo on the front side of its products has received positive responses was also reflected in Samsung Electronics’ new strategy. After design of Japanese models was introduced last year, there were opinions that same design should be applied to models that are released in South Korea also.