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Intel buys Israeli sports imaging startup

by on09 March 2016


Plunging deeper into VR

Intel has written a $175 million cheque to buy the sraeli sports imaging startup Replay Technologies.

The pair have been in talks over the acquisition for the past six months and it was officially announced this morning.

Intel SVP Wendell Brooks said:

"Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms. As a natural next step in our collaboration, today we’re excited to announce that Intel signed an agreement to acquire Replay Technologies."

Replay Technologies was founded in 2011 by CEO Oren Yogev, CTO Mateo Shapira and COO Aviv Shapira. The company has 100 employees and it is sitting on some natty technology for multi-dimensional video imaging.

The Tel Aviv-based company has already introduced Free Dimensional Video (FreeDTM), which allows viewers to see and experience real-life scenes through immersive camera views from multiple angles.

Replay Technologies is exploiting the potential growth of virtual reality and augmented reality, and supports a service that encourages viewers to 'jump' into live events and experience them from any perspective. The idea is to change the way that people control and watch live events. Most recently, this vision came to life when Replay partnered with Intel to deliver consumer-controlled, 360-degree instant replays for the NFL during Super Bowl 50 and for the NBA during the All-Star Weekend.

 

Last modified on 09 March 2016
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