Nvidia is getting more and more aggressive with its Geforce GTX 280 pricing. EVGA is now selling its retail version of EVGA 01G-P3-1280-AR GeForce GTX 280 1GB 512-bit GDDR3 PCI Express 2.0 x16 HDCP Ready SLI card for $449.99.
PNY has a special promotion and it sells its GTX 280 for $419.99 after mail in rebate.
There are a few other vendors who can match $450 price, while some still hope to sell their cards for $499. You can get them here.
ATI is selling its Radeon HD 4870 for $299 or less and the way the market goes, it looks that Radeon HD 4870 X2 will drop from its original $549 before it even launches.