Published in Graphics

Nvidia?s 180 driver has yet to fix sales

by on27 November 2008

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Affecting minds slowly


The new
Nvidia’s driver 180 definitely makes Geforce GTX 260 much more attractive than any time before as the card's performance was boosted with the new driver, and now it can really fight Radeon HD 4870.

We’ve asked around and learned that despite the driver's Halo effect on the market, it really didn’t affect current GTX 260 sales as much as the company would like. It is moving slower than people would like it to move but this is probably the reality of channel that is traditionally not that fast with transitions.

Sales are definitely getting slightly better, but it takes times to regain customer confidence. Whoever is buying GTX 260 and alike performance products usually knows well what he / she is doing and they are still in the process of evaluation. The bottom line is that this driver is making a difference and therefore it should affect GTX 260 216 core sales.

Last modified on 27 November 2008
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