Published in News

Apple to sell in Wal-Marts

by on20 May 2009

Image

Analysts think


Apple could
eventually sell some Macs in Wal-Mart supermarkets alongside its more traditional stores, analysts think.

Barclays Capital analyst Ben Reitzes asserted in a research note that this would significantly increase distribution and unit shipments. He said that to do that Apple would need to reposition its line-up first, but it was common sense that it was something that Jobs' Mob will do it.

Apple has been making closer ties to Wal-Mart and more of its accessories are showing up on Wal-Mart shelves after a successful launch of the iPhone in the discount retail giant's stores. Wal-Mart is a big peddler of iPods.

Wal-Mart is not going to want Apple's top of the range machines and so Jobs' Mob is going to have to create a product which costs less than $1000 to go along with the $599 Mac Mini and entry level $999 MacBook.

Reitzes expects a pilot program first. But he adds that "if done right.we believe that Wal-Mart would clearly benefit Apple due to increased distribution," while "Wal-Mart's brand would likely see a boost in its attempt to compete with Best Buy."
Rate this item
(0 votes)