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Unity lists Apple and Google antics as a business risk

by on25 August 2020


You have to list these sorts of risks when you do an IPO

Unity Software, a San Francisco-based company known for its popular video game engine, has filed to go public on the New York Stock Exchange under the ticker symbol "U".

However in its filing, where the company has to list the risks to its business that investors need to know about, it has named Apple and Google as a particular risk.

The company said operating system platform providers or application stores such as Apple or Google may change their technical requirements or policies in a manner that adversely impacts the way in which it or its customers collect, use and share data from end-user devices.

Restrictions in its ability to collect and use data as desired could negatively impact its Operate Solutions as well as its resource planning and feature development planning for its software. Similarly, at any time, these platform providers or application stores can change their policies on how customers or its employees operate on their platform or in their application stores by, for example, applying content moderation for applications and advertising or imposing technical or code requirements.

Actions by operating system platform providers or application stores such as Apple or Google may affect the manner in which it or our customers collect, use and share data from end-user devices. In June 2020, Apple announced plans to require applications using its mobile operating system, iOS, to affirmatively (on an opt-in basis) obtain an end-user's permission to "track them across apps or websites owned by other companies" or access their device's advertising identifier for advertising and advertising measurement purposes, as well as other restrictions. Unity expects that Apple may implement these changes as early as fall 2020.

Last modified on 25 August 2020
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