While the rest of the world moans about getting a foreign call centre, it seems that the world tends to trust Indian IT companies more than any other type of business.

According to Edelman's 'Trust Barometer' survey for 2010, India-head-quartered companies are trusted by a majority of people in the country. The survey said that the technology sector being ranked the highest in terms of transparency and credibility.

India-headquartered companies have been ranked as trustworthy by 78 per cent of people surveyed in India, 63 per cent of respondents in Mexico and 52 per cent in United Arab Emirates (UAE), the survey said. The annual trust and credibility survey sampled 4,875 informed people in two age groups (25-34 and 35-64) in 22 countries.

Edelman President and CEO Richard Edelman said that trust is now an essential line of business to be developed and delivered. CEOs who embrace this new line of business called trust have seen their credibility rise.