Apart from the three stylish L series cameras, Samsung has announced an 8 megapixel compact with a 5X zoom lens.
The new camera features a 2.5" screen, full manual control, fast shutter speeds of up to 1/2000sec and ISO sensitivity of up to 1600. For storage it relies on SD or SDHC cards, and it's powered by standard AA batteries. Some might even find Samsung's Face recognition and Advanced Shake Reduction system useful.
These specs might be unspectacular, but the camera is modestly priced and should retail at £119 when it appears in late August.