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Pioneer's TAD to introduce new Blu-ray audio format at CES

by on07 January 2009


Claims to rival 2-channel analog sound

Technical Audio Devices
(TAD), a subsidiary of Pioneer Electronics, is proud to announce a new development of Blu-ray audio technology that will leave audio enthusiasts in emotionally unprecedented bliss.

The new ultra high-end audio format, currently unnamed, will be presented by two world famous recording legends Bill Schnee and Doug Sax at the Technical Audio Devices booth during all three days of CES.  Most importantly, however, the technology unquestionably claims to "rival 2-channel analog sound," which for discerning audio enthusiasts will aim to restore the reminiscent sound quality of direct-to-disc recordings which can now be mastered in high resolution for digital replay on the Blu-ray Disc.

During CES, Pioneer's Chief Speaker and Designer Andrew Jones will work closely with the recording legend duo and will play a series of hand-selected tracks through TAD Compact Reference monitor speakers and a 24-bit/192Hz audio DAC with crystal definition that surpasses what current audio equipment is capable of reproducing.

To define a central purpose for the new format, Bill Schnee states that "while the industry has made a steady shift toward compressed audio, [Pioneer] believes that home audiences deserve a richer listening experience and there is a tremendous opportunity with emerging high definition technology to develop a medium that can successfully maintain the integrity of an original recording."

All in all, we look forward with great anticipation to hearing this exciting new Blu-ray audio format at CES.  Furthermore, the Pioneer press release can be found here.

Last modified on 23 January 2009
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