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HP may roll Voodoo into the fold

by on24 September 2008


Email said to detail the plan for shut down

We have spent a good deal of time trying to run down the rumors that started yesterday that HP would be winding down operations at Voodoo due to the recent downturn in the U.S. economy.

As hard as we tried, not many are talking about the possibility of what might be next for the boutique high-end PC maker that was acquired by HP. While rumors continue, the root of the news is supposed to be an Email that was said to have been circulated by HP to the Voodoo staff, saying that they will roll Voodoo’s operations and products into the HP product line.

While HP isn’t commenting at this point on what the future may hold for Voodoo, they have suggested that they continue to look at all business units for profitability, as well as the rebalancing of the size of the workforce to meet the current market conditions. Still, HP (at least for now) on the record is saying that it would be “incorrect” to state that HP was shutting Voodoo down. Of course, the news can’t be good for those who are in the Voodoo business unit.

The reality is that the high-end PC market, while profitable in the best of times, is a tough place to be able to drive revenue from right now. We can see HP rolling up the Voodoo unit into the same division and facilities that handle the Presario and Pavilion. If they move in this direction, it is obvious that they would likely close the Canadian assembly operations down.

Sometimes tough times call for tough decisions. However, it will be sad to see the end of the Canadian assembled Voodoo units if this is what comes to pass. The level of quality and performance have always been a cut above the rest, and it would be the end of an era to see Voodoo just become nothing more than a branding that HP uses for their high-end PCs. Without the quality and attention to detail that the Voodoo staff puts into each and every box they build, Voodoo will just become another HP-built PC.
Last modified on 24 September 2008
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