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HTC reportedly mulls price cut to boost sales

by on23 August 2012

Bargains ahoy?

HTC has seen better days and the veteran smartphone maker is now reportedly considering significant price cuts across its range to boost sales.

Although HTC’s latest One series phones got pretty positive reviews, sales aren’t that great and the company has seen its revenue shrink for several consecutive months.

According to Unwiredview, HTC will slash prices across its range and the price cut could even extend to upcoming Windows Phone 8 devices. Also, HTC is dropping Beats Audio technology in most handsets, all in an effort to keep cost down.

However, even if HTC slashes it prices tomorrow, it will still have to face strong competition in the Android market and the new iPhone 5 will put more pressure on all Android vendors.

More here.

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