Published in Mobiles

Brits losing interest in the iPhone

by on28 June 2012

It is so last year

It seems that Apple fanboys are a dying species in the UK.  A survey conducted by shows that iPhone users are unimpressed with the rumoured changes which are being made to the iPhone 5.

They are particularly miffed that Apple’s newest iPhone model will use a different charging socket, with 32 per cent saying that it might deter them from buying the product. The study, conducted by, polled a total of 1,858 iPhone owners as part of research into how Brits feel about new releases from Apple.

The latest Apple rumoured improvements are quite unpopular amongst consumers, as the majority of British iPhone owners have admitted that they are unimpressed with the news that the newest iPhone model. When asked ‘How do you feel about the proposed changes to the iPhone 5?’ and were shown a list, to which the majority, 57 per cent, said that they were ‘unimpressed’. However, 28 per cent  said that they ‘didn’t care’ and they would buy what ever Apple told them. Those that said they were ‘unimpressed’ with the rumoured change were asked to elaborate. 61 per cent said that they were annoyed that the change would render all their current iPhone accessories such as in car chargers and iTrips obsolete.

Those polled that admitted that they didn’t care about the changes were asked why this was the case. 47 per cent said that they didn’t mind because a new phone would come with a charger, whilst 24 per cent said that they didn’t own many Apple products.
When asked if the rumoured change would affect their decision on purchasing an iPhone 5, 32 per cent said that it would.

Mark Pearson, Chairman of, said it was not surprising to hear that the majority of people are unimpressed. With the number of Apple products owned by people in the UK, the number of accessories that would become useless would be pretty significant.


Last modified on 07 September 2013
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