Rumors are coming from a number of sources to us that apparently Steam will not be offering Battlefield 3. We find this quite hard to believe, as Steam has over 30 million unique users, and why would Electronic Arts and DICE want to risk losing sales by not offering the title on Steam? Whispers suggest that it is a rub between Steam and EA.
Our sources think that it actually might be a major play for EA to push its own digital download service which was recently introduced. Known as Origins, this new service does not apparently want to compete with Steam, but instead establish a new full service hub to support EA titles and EA players. Some smaller digital distribution players are expected to be offering Battlefield 3 as well as including Direc2Drive and GamersGate, if rumors are accurate.
It is hard to say if this is actually going to come to pass or if it is nothing more than a hard ball type tactic that EA is using to deal with Steam. Before it is all said and done, we think Steam will offer Battlefield 3 in the end, but not before some additional posturing takes place on both sides. There is a lot of money to be made and it is hard to think that EA would want to take a chance on losing sales because they are not offering Battlefield 3 on Steam.