Google CEO Eric Schmidt believes that some young people will have to change their identities to escape the ghosts of their pasts, meticulously recorded on Facebook and similar social notworking services. He added that every young person will eventually be allowed to change their name and distance themselves from embarrassing material posted on social networking sites.
"I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time," Schmidt said.
Schmidt does make a good point. Employers will have access to some rather disturbing content posted by today’s teens and tomorrow’s job applicants. Beer kegs, dilated pupils and red eyes featured in quite a few photos probably won’t help anyone’s chances of getting a job, unless they’re applying for work in the porn industry.
Schmidt also talked about Google, oddly enough. He believes that the future of search services will be somewhat different and that new services and features will change the way people go about their daily routine.
"I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next,” said Schmidt. He noted that Google would be all-knowing, all-powerful and that it will know what you care about, what you like and who your friends are. It could even remind users what they need to buy when passing a shop. In my case that would be a bottle of scotch and two packs of Gauloises, not sure I need Google to figure out this though.