Published in Processors

Intel joins up with Google

by on25 April 2007


Advertising campaign

Chipmaker Intel is drawing up a merchandising program for its channel using Google's AdWords system.

Intel will build a virtual marketing storefront for its thousands of channel and reseller licensees using the system.
It will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services.
Google is providing Intel with a suite of tools within that storefront that will help the users create and manage AdWords campaigns using things like pre-approved ad templates.

The move is a change from the past where Intel narrowly focused all its merchandising for its "Intel Inside" licensees.

More here.
Last modified on 25 April 2007
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