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HTC has worked out a way of totally stuffing up its VR product and consigning it to the dustbin of history.
Too much competition and low margins
HTC has confirmed that it is giving up on budget Android phones beginning this year. Instead, the company will focus on premium devices, which have a higher profit margin.
Will focus on "high-margin" devices, not just high-end market
During its fourth quarter earnings call, HTC announced that it plans to exit the entry-level smartphone business this year as it begins to focus on high-margin, high-profit devices.
Is the End near?
HTC’s bottom line is getting a thorough kicking and it is hard to see if the outfit is going to pull out any rabbits from hats to save itself before it is too late.
5.7-incher with secondary display and SD821
After an endless streak of rumors, HTC has now unveiled its new U Ultra smartphone, a 5.7-incher with a secondary 2.05-inch screen, powered by Qualcomm's Snapdragon 821 SoC and featuring the new Sense Companion assistant.
Cutting edge it isn’t
HTC has released its Desire 650 which has nearly identical specs to the Desire 630 that it announced in February 2016 and has a three-year-old same Snapdragon 400 chipset.
Shipment delays, price competition, slower sales
According to the latest claims from industry sources, the three leading Taiwan-based smartphone vendors Asustek, HTC and Acer have all missed their target smartphone shipments for 2016 due to price competition and lower-than-expected sales in certain countries.
A few days after CES
Over the weekend, HTC sent out invitations to a new product announcement it will be holding on January 12th, 2017, during the week following CES in Las Vegas.
MediaTek has another design win in the 5.5-inch format
MediaTek had some success in the 5.5-inch market with HTC and it looks like the partnership will continue with HTC One X10 which will launch soon with the Helio P10 under the bonnet.
For those buying Geforce GTX 10 series and HTC Vive headset
Nvidia has unveiled yet another promotion which gives away three VR games to those that buy a Geforce GTX 10 series graphics card and HTC Vive VR headset bundle.