Apple overlords are amateurs
When Fruity Cargo Cult Apple bought Beats headphones it was not clear how much of a marriage in hell the arrangement was. While Apple was famous for its obscenely high profit margins it was a bunch of amateurs in comparison to Dr Dre.
Because it is too caring and sharing
Apple's wheeling and dealing with the record labels is under US antitrust scrutiny as it might turn out to be a little bit illegal.
Kills brand in "drive-buy" shooting
Spotify has millions of cash customers
Apple is super cool
Overpriced headphones for an overpriced brand
Beats valued at $1 billion now?
Says Beats Audio is going nowhere
Only in one aspect though
4.3-inch HD screen and dual-core 1.5GHz Scorpion CPU