Friday, 11 March 2011 11:21

Tablet Atom Z670 cost $75

Written by Fuad Abazovic

Three times+ more than Tegra 2
We use Tegra 2 as a reference but the pricing of any Cortex A9 dual core chip should be quite similar. The Z670 just launched and it will cost whopping $75 at launch.

This is actually more expensive than any Atom CPU so far, but since its for tablets and has 5W TDP, tablet manufacturers don’t have much choice. The chip needs an SM35 chipset and it will run Windows 7, whereas MeeGo v1.2 support as well as support for both Gingerbread and Honeycomb Android 3.0 will come at a later date.

The Atom Z670 works at 1.5GHz, comes with 512KB cache and has one core and two threads. Since the average price of a dual core Cortex A9 is around 20 USD, this mean that a tablet manufacture needs to spend up to three times more to buy an Atom Z670.

We strongly believe that Intel needs to drop pricing in order to compete in this market.

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+40 #1 chyll2 2011-03-11 12:00

i thought 3x faster but it end up being 3x more expensive.
+14 #2 NateMo1980 2011-03-11 12:49
Quoting chyll2:

i thought 3x faster but it end up being 3x more expensive.

They are trying to make up for that expensive goof they made on the Sandybridge MOBO's. Does it make it right, NO. Are they going to do it anyways, YES. (Facepalm)
+15 #3 yourma2000 2011-03-11 15:41
Intel are being shoved out of the tablet market anyway by AMD and Nvidia, the only thing they can't provide unlike the other two is enough graphical horsepower to make tablets a more immersion experience with HD and smooth graphical feature
+21 #4 fteoath64 2011-03-11 16:16
Crazy!. For $75, Intel should add, Cpu, NM hub/GPU, LCD driver chipset and 16GB SSD. This would make a tablet under $200 and users can pay $30 for Win7 embedded.

At this rate, Intel is not serious about the tablet market.
+23 #5 redisnidma 2011-03-11 18:58
You'll have to be an ass to buy an Atom solution nowadays. ;-)
+2 #6 johndgr 2011-03-12 09:57
I haven't seen a really good Tegra 2 tablet that it is not also expensive, so $50 difference for the processor makes no real difference for the consumer. If someone is willing to pay $700 for a tablet he will gladly pay $750 for something with the Intel logo on it.
When tablet's come down in a more reasonable price category, like $250, then you would see Intel selling with only a very small premium over ARM, let's say $10-$20.
0 #7 godrilla 2011-03-14 03:11
I read an article comparing the A5 chip to the tegra 2 stating the tegra 2 is actually $15 vs. A5 ( $25)
0 #8 homerwat 2011-04-13 05:48
I think that problem not only lies on the price of CPU but the overall cost of the components benind which Intel prove it is always expansive and not worth

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