Thursday, 07 April 2011 12:41

Xoom is a flop

Written by Nick Farell

Only 100,000 sold
It's official - the Android based Xoom is a flop.

According to an estimate from Deutsche Ban only 100,000 of the gizmos have been flogged since launch.  In comparison, Apple sold 300,000 iPads on the first week weekend it was available.

But there are some questions about how the hardware makers are handling the tablet. If it was about the technology, or the actual gizmo itself, it would be very easy for the hardware makers to duplicate. After all it is a netbook with a touch screen.

However the fact hat the Xoom has not done well indicates that this is more about marketing than anything else. If the world was beating itself to get tablets, for functionality, then they would be buying from vendors other than Apple. If they wanted iPads, however, there is no one else that can sell them those other than Jobs Mob.

The hardware makers have made a huge mistake about making and flogging tablets in that they have insisted that they should be the same price as Apple. Apple's gear is really over priced and so the fact that greedy hardware makers thought they could make the same amount of cash from the same thing was incredibly short sighted. They should have been flogging them for about 20 percent above cost price at least until they had carved themselves a decent market share.

Fortunately if it is just about Apple, the tablet will be a fad that will fade in the same way that the iPod did. On its merits it cannot be the game changer that Apple claims.

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+39 #1 Jurassic1024 2011-04-07 12:53
The high price and "iPad killer" mentality need to go the way of the dodo.
+2 #2 Bl0bb3r 2011-04-07 12:58
Why? Is iPad cheap?... or functional?
+49 #3 robert3892 2011-04-07 13:27
The Motorola Zoom is overpriced and that is why it is a failure
+18 #4 123s 2011-04-07 14:26
Quoting Bl0bb3r:
Why? Is iPad cheap?... or functional?
No its not. But its only Apple who can sell overpriced shit. Others should try something else...
+9 #5 gozzak 2011-04-07 14:45
I disagree with a lot of what Nick writes, but this time he is spot on.

Today, no one talks about iPods anymore.
Android phones have already overtaken the iPhone in sales.

In about 2 years time, the iPad will be nowhere to be seen. People will even be embarrassed to be seen with one, because they will then publically acknowledge they paid a fortune for a netbook without a keyboard that doesnt do Flash.

The place for Tablets is as a VERY cheep reading device (eg kindle). $300 max, $200 even.
-16 #6 hellfire 2011-04-07 15:34
welcome to The Nick's World, where cheaper is overpriced, smth that made the whole industry move is not_a_game_chan ger and tablets will "fade away like iPod did" before it sold 110M units in 2007, a 6 years adter release and is still sold well in 2011.
Android phones have already overtaken the iPhone in sales.

what? about 200 models overhelmed one? good for them! and have you ever hear of iPod Touch? no?
+2 #7 Bl0bb3r 2011-04-07 16:02
Quoting 123s:
Quoting Bl0bb3r:
Why? Is iPad cheap?... or functional?
No its not. But its only Apple who can sell overpriced shit. Others should try something else...

I was being sarcastic... I know apple overprices shit and they cash in, so why shouldn't others? It's not the end of the world.
+5 #8 123s 2011-04-07 16:23
Because others dont have zombies who buy everything from them. Kinda like with CoD and other hyped console games that´ll sell no matter how bad they are.
+17 #9 TechJunkie 2011-04-07 18:19
The Xoom failed because of 2 issues, a ridiculously high price compared to the Ipad (the established competition) and a glitchy OS (being the first edition of honeycomb). The hardware is excellent, but that means nothing when people can't afford a glitchy device. The next version rumored would be the one to check out (quad core, better graphics, updates to OS), assuming a competitive price and that you actually have use for such a device.
-6 #10 STRESS 2011-04-07 19:21
Well if they had decided not to go for nVidia Tega but a better and cheaper SoC they would not have to ask for a premium and they probably would have better sale figures.

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