Life is not fair and the world that most of us life in is based on capitalism, a social model that driven by the urge to earn as much money as you possibly can.

Last week, Nvidia surprised quite a few people by announcing that they will open up a software SLI licensing to OEMs and ODMs including Intel but they were specific that AMD won’t be able to buy its way in.

The story behind why is very simple, Nvidia's key chipset people explained that if they give AMD SLI, Nvidia would simply give AMD more ammunition to go after their chipsets. This is a general feeling with director and general manager of chipset division passed on to us. Nvidia has 60 percent of AMD chipsets and it doesn’t want to lose any of this market to AMD.

AMD picked up some market share from VIA and SIS and Nvidia might be next in line as AMD really got its act together, on chipsets and graphics, just not on the CPUs side of its business. That is why AMD is not allowed to buy the license and guys such as Asus, Gigabyte and MSI won’t be able to use Nvidia’s licence for AMD based 7 series chipsets.

We told you it’s not fair but it’s like that.