Published in Mobiles

Iphone 6S sales slumping

by on18 September 2015


Despite stories telling you otherwise


The Tame Apple Press has been flat out claiming that the iPhone 6S is doing really well, based on the word of Apple CEO Tim Cook – however one analyst is unconvinced.

Andy Hargreaves of Pacific Crest has warned his clients that demand for the iPhone 6S may be meaningfully lower than last year's model.

Hargreaves of Pacific Crest based his figures on Google search volume, device shipments availability, and third-party surveys.

He added that a lack of quantitative statements from Apple and the wireless carriers all point to weak iPhone demand.

Hargreaves is one of the top analysts on Wall Street. His picks average a 33 percent one-year return with a 70 percent success rate and he is ranked in the top 1 percent of all analysts, according to TipRanks.com.

"Apple's statement appears to be a statement on supply. Relative to demand, the preponderance of data points suggests that demand for the iPhone 6s is lower than it was for the iPhone 6, possibly meaningfully so. This includes Google search data, device shipment times, third-party surveys, a lack of comments from carriers, and a lack of quantitative comment on pre-orders in Apple's statement."

iPhone 6S search volume is 75 percent below last year's iPhone 6 and 25 percent lower than even the iPhone 5S according to Google Trends, said Hargreaves.

Needless to say the Tame Apple Press is furious. Fortune Magazine said it was amazing that the analyst referred to Google Search data as a way of calling BS on Tim Cook statement. After all Apple always tells the truth and never lies to its users.

However saner investment hacks who normally believe in Apple agree that Hargreaves is onto something.

It highlights fears in Wall Street that Apple relies too much in the Iphone. Weaker sales send a signal to the market that the company has lost its innovative bent and is beginning to lose its "cool factor," it could also signal the end of Job's Mob's marvellous run as a growth stock.

Last modified on 18 September 2015
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