Given the fact the average monthly salary in India is $295, we think that Jobs' Mob will have its work cut out convincing people to starve for six months to buy a phone that will be out-of-date in a year.

Never the less the average wage in China is $395 and some kids thought it was easy just to sell their kidneys and buy last year's model.

Apple has issued its first targeted TV advertising campaign, expanded retail network and promotional financing schemes.

Job's Mob wants a 93 percent increase in its iPhone sales in India in April-June. Apple has just a 2 percent share of India's smartphone market while Samsung accounts for around one third of volume sales with its range of Android phones.

Announcing the push coincides with Apple missing Wall Street expectations prompting some investors to question how long double-digit growth can continue.