Analyst Carl Howe has added up all the numbers and worked out that Jobs' Mob has already made $3 billion in pre-sales and thinks that Apple could have made more if it had not deliberately inhibited supply to push up demand.

According to Howe,  Apple is making at least 60 per cent pure profit on every one sold, even though the tech is expected to have an extremely short life span and is unlikely to do anything that its users expect.

We find the success off the watch a triumph of marketing and the gross stupidity of users. Our only hope is that once they have got the watch and used it for five minutes they will realise what a chocolate teapot they have bought and never buy another. Particularly when they discover it cant do anything, and is continuously on re-charge.

Sadly we also assume that they will be stupid enough to by the new iWatch when it comes out a year later in the hope that Apple will have ironed out all these flaws.

Still you will at least be able to identify the terminally stupid by the brightly coloured Apple watch they wear. The iPhone was harder to spot until they took it out of their pocket, or used those stupid white headphones.