To make matters worse for the Green Goblin, Tesla is developing its own chip using Nvidia’s rival’s AMD intellectual property and any chips will be made by GloFo.
On Wednesday Sanjay Jha, CEO of AMD spin-off GlobalFoundries, said at the company's technology conference in Santa Clara, California, that the company is working directly with Tesla.
Tesla's silicon project is bounding ahead under the leadership of longtime chip architect Jim Keller, the head of Autopilot hardware and software since the departure of Apple veteran Chris Lattner in June.
Apparently, Keller was not that much of a fan of Nvidia, although to be fair he worked for AMD twice.
Keller arrived at Apple in 2008 through its acquisition of Palo Alto Semiconductor and was the designer of Apple's A4 and A5 iPhone chips, among other things. More than 50 people are working on the initiative under Keller, the source said.
Tesla has been becoming more AMD focused lately, hiring Keller, including director Ganesh Venkataramanan, principal hardware engineer Bill McGee and system circuit design lead Dan Bailey.
Nvidia’s stock sank slightly on the news. Investers are aware that Tesla is not Nvidia’s only car AI partner. Analysts insist that Nvidia chips will remain the engine behind Tesla’s AI systems, while AMD chips could be used for some specific jobs.
We are not sure how true that will be, as there appears to be a trend happening here and it is following Apple's own chip development plans. Tesla wants its own chip and will use AMD technology to build it. If it builds it, why would it need Nvidia?