AMD's Radeon RX Vega 64 8GB has made a brief appearance on the Fry's webpage. It looks like that the card is $100 more than a NVIDIA 1080 and it is expected that it will compete against it. AMD is expected to launch Vega early next week and bencmarkers around the world are playing with the card as we speak.
Although the original link has been taken offline, it seems that Google has captured the pricing at $599.99 a full $100 more than the price that was announced at the AMD Capsaicin event at Siggraph less than two weeks ago. This can be a single case and the rest of the etailers / retailers might stick with suggest pricing guidelines, but we will have to wait and see how this develops.
The entire Redditt thread and discussion can be found here.
Update 1: AMD has reached out to us this morning that they have confirmed that Newegg and Amazon will have Vega 64 priced at $499.
Uptade 2: It turns out that Fry's also will be stocking the XFX-branded card. This SKU will also be selling at $599.99 as well. We are hearing that quantities will be extremely limited so get there early if your store is lucky enough to get any at all.