ATI's first 40nm Guinea pig product, the RV740 based Radeon HD 4770 will sell for $99 at launch. This card ends up a bit slower than Radeon HD 4850 and at the same time, it is faster than Radeon 4830, an RV770 based product.

It will fight Geforce 9800GT and it is a clear winner, but we are quite sure that this card can go even further down from $99 magic price range. In 2009, price will certainly matter.

Nvidia is still quiet about its 40nm plans, but we suspect that Nvidia will simply have to drop the price of Geforce 250 to challenge Radeon HD 4770's success. We are quite sure that the price wars will continue throughout the summer.